Colgate and Kolibree launch kids Magik toothbrush kit

The new Colgate Magik toothbrush, aimed at children from the age of 6 years, won the Innovation Award at the 2018 Consumer Electronics Show. It teaches children how to optimise their teeth cleaning by visibly tracking brushing technique. As children brush they will be able to travel through augmented reality games, fighting cavity monsters and claiming Magik Brushing Masks. There is a dashboard for the parents to review the feedback and see how to improve their child’s brushing performance.
Colgate VP and GM, Northern Europe, Philip Durocher, said: “At Colgate we are committed to improving oral health and the launch of our new Colgate Magik toothbrush is testament of this. We want people to have the healthiest smiles by brushing their best, and this is a skill that should be learnt from a young age. Connected health devices like the Colgate Magik provide a valuable opportunity for children to become more interested and engaged in their oral health, while making teeth brushing fun and exciting.”