Lucid Group acquires Bluedog

Lucid Group has completed its first acquisition with the purchase of creative and digital consultancy Bluedog, which joins Lucid Group’s four stand-alone companies Leading Edge, Lighthouse, Lucid Partners and Vivid. The acquisition of Bluedog will bring 23 years of experience to Lucid Group to support its client campaigns including creative design, digital design, motion graphics, video development and web design and development. With the support of its private equity partner LDC, Ludic Group has plans for further acquisitions in 2019 to enable broader capability and reach.
Bluedog’s MD, Nigel Horn, said: “I am delighted that Bluedog is joining Lucid Group. With our strongest ever year in 2018, this is a good time for Bluedog to establish itself as a leader in digital design and delivery. The partnership with Lucid Group will enable us to do this”
Lucid’s Chief Executive Officer, Dennis O’Brien, said: “This is a perfect match and builds on Lucid’s leadership position in medical communications. We have developed a reputation for excellent content and scientific storytelling. The capability that Bluedog bring is a key piece of the jigsaw. Bluedog’s talent and capability will be instrumental in enhancing our audience reach and engagement, helping transform lives. This helps us deliver our mission of improving patients’ lives through communication”.