​Toothbrush app get SBRI funding

Brush DJ, the free toothbrush timer app, has been awarded £83,330 funding from the Small Business Research Initiative to help stem the problem of tooth decay in children. The app plays music from the user’s own phone to encourage brushing for two minutes, and the user can set reminders for all those important oral tasks like flossing, brushing twice a day, and even a reminder of when they are due their next dental appointment.

Brush DJ Ltd chief executive officer, Ben Underwood, said: “It is amazing to have not only this financial support and recognition, but, critically, access to the expertise of SBRI and its partners. Having been part of the NHS Innovation Accelerator programme, I understand that in order to scale an innovation and gain widespread adoption, we will need champions from within all areas of healthcare. This award will allow us to take Brush DJ to the next level by recruiting a team of experts so that we can reach and help more children at risk of tooth decay.”