New director of brand and communications appointed at Boots

Adam Zavalis will be joining Boots UK as director of brand and communications from his current role as UK marketing director at Aldi, and will report to the UK marketing director Helen Normoyle. During Mr Zavalis’ 6 year tenure at Aldi, the company’s market share rose from 3.7% to 7.5% and he was responsible for launching several campaigns, specifically of note are the well-received Christmas adverts that ran for three years featuring Kevin the Carrot. Prior to Aldi, he worked at McCann Erickson for 8 years as group account director.

Ms Normoyle said: “I’m delighted to welcome Adam to Boots. He brings a lot of valuable experience to the role and, as we celebrate the 170th year of Boots this year, I, and my colleagues, look forward to working with him to take this amazing brand into the future.”