Olympus promotes Colorectal Cancer Awareness Initiatives.

Colorectal cancer is the second leading killer within the US amongst men and women combined and according to statistics, 60% of the deaths could have been prevented with early detection. With March marking the 20th Annual National Colorectal Cancer (CRC) Awareness month, Global technology leader Olympus announced its efforts in promoting its awareness to the public through education, and pushing for screenings and testing against the disease.
To assist in increasing the number of people to be screened for the cancer, Olympus are supporting a number of colorectal cancer organisations by offering their own screening incentives including:
• Sponsoring 100 free or low-cost colonoscopies for those in need.
• Sponsoring the Colorectal Cancer Alliances’ “Big Colon Tour”
• Sponsoring the Colon Cancer Coalition’s “Get Your Rear in Gear” 5K run/walk and Tour de Tush cyclist event in six cities
• Motivating employees to become educators about the importance of colorectal screening
• Continuing patient education outreach
Group Vice President of the Endoscopy Division at Olympus America Kurt Heine said “early detection in Colorectal cancer and undertaking treatment can save lives. We will continue to raise awareness around this cancer as well as develop and invest in devices that will enable physicians to be able to detect and treat more patients. “