Ketchum adding to suite of services for non-profits and trade associations

Ketchum is to add reputation management and public affairs expertise to their offering for trade associations and non-profit organisations. The new services will include governance and bylaw consultation, value proposition and narrative development, public affairs positioning, communications plan development, issue advocacy, stakeholder mapping, issue monitoring and tracking, third party and ally development, rebranding and crisis management.

Ketchum’s marketplace leader for Washington D.C., and director of Public Affairs, KayAnn Schoeneman, said: “In this complex and unpredictable legislative and regulatory environment, serving as the voice of your industry is more important than ever. Trade association and nonprofit leaders must demonstrate a compelling value proposition to retain and attract members while also being good stewards of the limited and hard-earned resources. Organizations making an impact know when they need to lead, how to advance their ideas, and how to effectively demonstrate and report a return on their members’ investments. This builds on Ketchum’s years of experience serving industry trade associations and nonprofits to provide the tools leaders need to help them better serve their members and protect their reputations.”