Ketchum given bronze award for diversity drive

Ketchum has been awarded the Bronze Creative Equality Standard by Creative Equals for its approach to tackling diversity and inclusion.
Working with creative businesses to improve their diversity and inclusion, Creative Equals’ approach to recognition includes an audit of HR processes, infrastructure and a staff survey.
Ketchum have worked on a number of changes since the audit was set up a couple of years ago including becoming a Disability Confident employer, the creation of a London Inclusion Council, and providing unconscious bias training to employees at all levels.
CEO at Creative Ali Hanan commented on the call for businesses to be more diverse in the work place as being very strong, with their research showing that more than 75% of graduates now will consider a company’s approach to inclusion and diversity before working there.
Ketchum partner and CEO Jo-ann Robertson commented. “We hope to be able to apply our learnings and become a more accessible and inclusive workplace. With Creative Equals support, we aim to achieve the gold standard within the next 12 months.