Crest and Oral-B launch home oral care kit to teach children better brushing habits.

Crest and Oral-B have launched a new home oral care kit called ‘Tooth Fairy in a Box’, targeting children with a friendly design that will help them gain lifelong lessons in their day to day brushing habits.

The kit contains Kid’s Crest Strawberry Rush Toothpaste, an Oral-B Kids Electric Rechargeable Toothbrush, a bed time book, a tooth holder door hanger, a brushing chart, an informative guide to parents, a selfie frame and a Tooth Fairy Letter. The whole package is aimed to help parents/ guardians educate their children on how they should brush their teeth and how frequent they should be brushing.

The design of the electric toothbrush is to help children with smaller hands, it also has timers, different cleaning modes and oscillating bristles for a better brush experience. Furthermore, thirty day chart and stickers are provided to help children track how frequently they’re brushing and to encourage good habits.

Oral Care Ventures Leader at P&G, Jason Duff, stated: “Helping kids learn how to keep teeth healthy and strong doesn’t have to be boring. Tooth Fairy in a Box is packed with exciting items to transform kids’ brushing experiences into ones they will love, and this convenient kit provides everything a parent needs to prepare for a visit from the Tooth Fairy, with no last-minute scrambling.”