Align Probiotic introduces Align Baby Probiotic, Colic Relief

Align has launched Align Baby Probiotic, Colic Relief, specially formulated to add good bacteria to the tummy and to help soothe crying. Made with sunflower oil, it is free from gluten, lactose, dairy and soy, and is vegetarian. It contains the quality probiotic Bifidobacterium (BB-12) in an easy to control dropper bottle.

Align has partnered with mum of two Jamie Otis, a board-certified RN and big fan of the product. She said: “As a mom to a new baby and someone constantly in touch with other moms of little ones, a pain point we share is finding the best ways to soothe fussiness in our kiddos. We’ve all been craving that clutch product that will deliver effective, quick relief, and Align Probiotic’s new Baby Probiotic product gets it done. As a trusted brand that’s been the #1 recommended probiotic for over 10 years‡ for relieving symptoms of digestive upsets, it was a no brainer to have Align’s newest product on hand before Hendrix was born in case I needed it.”

Ilonka Laviz, Brand Franchise Director, North America Digestive Wellness, said: “As a probiotic leader for more than a decade, we wanted to answer the needs of parents like Jamie who were looking for products that will soothe their baby’s fussiness and crying. The first 1,000 days in a baby’s life are an important window of time to support microbiome development and long-term health. With this in mind, we created Align Baby Probiotic, to give parents access to an option from a brand they already trust for their own gut health.”