Spirit has launched a new identity

Spirit, a UK based medical comms group, has launched a fresh identity, following its fifteenth year of trading and comprising four agencies with an enviable roster of international biotechnology and pharmaceutical customers. The brand refresh is to capture the heart of what makes Spirit different, including the passion, expertise and energy of the great teams who undertake communication challenges consistently, and with a new view, adapting to any circumstance which comes their way.

Spirit’s Chairman and Founder, Asif Zaman, stated: “We believe science with soul conveys the humanity our clients really appreciate and the perfect combination of logic and imagination our teams apply when addressing communication challenges. That agility, expertise and teamwork has been evident every week since lockdown. Our teams have expertly moved in person advisory boards and training meetings online with minimum notice and maximum impact. They have developed smart and simple solutions to maximise HCP, field force discussions, and have worked with clients, authors and congress organisers to ensure breakthrough scientific data can be presented and discussed virtually, enhancing impact and extending reach.”