BCW develops its UK healthcare leadership team

Burson Cohn & Wolfe (BCW) has developed its healthcare leadership team by promoting both Tamsin Tierney and Catherine Keddie to new roles.

Tierney initially joined BCW, in 2017, as the Deputy Managing Director of the Healthcare business, and has now been promoted to Managing Director of the UK Healthcare practice.

Formerly serving as a Managing Director of BCW’s UK Healthcare practice, Keddie has been appointed Group Managing Director for healthcare and head of culture at the healthcare communications agency in the UK, with duty for managing the continuous growth of BCW’s UK Healthcare business.

CEO of BCW UK, Rebecca Grant, stated: “Our plan for BCW in London is to become a creative business for sustained growth and innovation, with a clear purpose of solving complex problems by moving people. This trajectory has been most exemplified by our healthcare practice over recent years under Catherine’s leadership so it’s no accident that she has taken on this cultural role that is so critical for our future success. Given her experience and contribution to the agency thus far, we’re confident that in her new role Tamsin will further evolve and drive forward the success of our healthcare practice as we continue to meet the dynamic demands placed on our clients as we emerge from the pandemic.”