McCann Health promotes Adriano Botter to Global Chief Digital Officer

McCann Health has announced that Adriano Botter has been promoted from Digital Director to Global Chief Digital Officer.

In his new role, Botter, who will report to John Cahill, Global Chief Executive Officer, will lead the transformation of McCann Health’s digital offering across the global network.

Cahill stated: “The digital revolution is changing how healthcare professionals engage with patients, how medical professional engage with each other and is empowering individuals in their own healthcare decision making. Adriano’s ability to meld the power of digital with data, strategy and creativity will bring to life our bold vision of the future of McCann Health.”