Colgate ‘plans to grow through innovation’

Colgate has announced its new corporate strategy – involving growth through a continuous introduction of new products.

The company – owner of over 80 brands across several product categories including oral care – plans to launch a succession of innovative products, its latest strategic corporate assessment stated.

The Colgate-Palmolive Company’s Strategic Corporate Assessment also highlights its continuation of improved efficiency by reducing operational expenses, plus its utilisation of the industry’s best talent through recruiting, retaining and rewarding strategies.

Colgate’s report also contains Swot analysis, five-year financial trends, segment analysis, a business description and information on competitors, suppliers, partners, shareholders and employees.

In addition, it looks at the company’s key products, such as the Colgate 360 manual toothbrush, which “resulted in significant market share gains” in the first quarter of 2006.

Colgate manufactures manual and battery-powered toothbrushes, toothpastes, mouthrinses and children’s products, including the Colgate Smiles range which covers different age groups.