Beiersdorf says it is pleased to launch new products

Beiersdorf is “excited” to launch new products as part of the Nivea for Men range, it said this week.

The manufacturer, which produces Nivea as well as others such as Elastoplast, Eucerin and la prairie, announced the introduction of a new three-in-one “shower agent” designed to provide males with shampoo, shaving gel and body wash in one product.

Named Active 3, it is aimed at giving the consumer more convenience without losing “grooming power”.

“Active 3 delivers great results while addressing men’s desire for simplicity and time-efficiency,” remarked Nicolas Maurer, vice-president of marketing for Beiersdorf. “We anticipate a strong response from consumers.”

The Nivea for Men product was developed after research showed that males desired a “super” tool that would allow them to play harder and work smarter.

Beiersdorf said Active 3 is an ideal response as it enables them to spend less time in the shower and more time enjoying themselves.