Procter and Gamble ‘wants 548,000 new customers a day’

Procter and Gamble, the international provider of pharmacy products, has expressed its ambitions to attract a further 548,000 customers every day over the next five years.

Chief executive of the organisation Robert McDonald stated that the firm plans to do this by expanding into markets that its competitors ? such as Colgate and Unilever – currently have stronger footholds in, the New York Times reported.

Procter and Gamble, which owns brands such as Pampers and Crest oral care products, is recognised across Europe, the US and Japan, but hopes to branch out into areas such as India and Nigeria.

The newspaper quotes William Schmitz, an industry analyst with Deutsche Bank, as stating: “It will be a knife fight, it will be brutal. It will be fought in shampoo, detergent, deodorant, and Unilever and Colgate won’t roll over.”

In September, Procter and Gamble announced its participation in the London 2012 Olympic Games with the sponsorship of the US team.

As well as funding the team the organisation will also sponsor the Vancouver 2010 Olympic Winter Games, it revealed.