Parexel launches new brand identity

Parexel has introduced a new brand identity which is aimed at bringing its offering of services more closely in line with the needs of its clients.

The biopharmaceutical services provider’s new branding is based on the slogan “Right Where You Need Us” and has been informed by an extensive series of interviews with decision-makers from healthcare firms across the world.

It states that the new identity, which is accompanied by a relaunched website, is designed to reinforce its commitment to providing strategic insight, scientific knowledge and tactical expertise to client organisations.

Josef von Rickenbach, chairman and chief executive officer of Parexel International, stated that the change has been made in response to the growing challenges and complex decisions faced by pharmaceutical firms.

He added: “Parexel continues to transform our business to provide an even more precise fit with our expertise.”

Last month, Parexel was ranked among the ten best outsourcing companies for the pharmaceutical industry in a list compiled by the International Association of Outsourcing Professionals.