Langland wins praise for award-winning CRF Health campaign

Langland has won praise from client CRF Health for its work on conducting an award-winning business-to-business communications campaign.

The media agency recently collected nine accolades at the Institute of Practitioners in Advertising (IPA) Best of Health Awards for a CRF Health campaign centred on the collection of clean patient data for use in clinical trials.

This communications initiative was designed to demonstrate the importance of patients in the electronic patient reported outcomes (ePRO) solutions firm’s activities, with Langland choosing to represent this concept as a physical closeness.

CRF Health described the campaign as unique in its field and said it helped to convey “warmth and humour”, two attributes of the ePRO company’s image which it wished to emphasise.

Andrew Spurgeon, Langland’s creative director, said: “We wanted to create something engaging that captures the essence of what CRF Health is about.”

In total, Langland won almost 50 of the 119 available prizes at the IPA Best of Health Awards, including the top honour of Best of Show Healthcare Professional.