Just Health PR to provide free consultancy for charities

Just Health PR is launching a scheme which will see it provide services to charity organisations free of charge.

The healthcare media agency has committed to a pro bono initiative to deliver free consultancy to eligible not-for-profit organisations, which will be selected following a review by a Just Health PR panel, reports PRWeek.

Emma Crozier and Jennie Talman, managing directors of Just Health PR, will be among those judging applications, as will Gemma O'Reilly, online editor for charity industry website Third Sector.

The initiative will be worth around 150,000 pounds in total.

Earlier this month, PRWeek announced that the agency won a new contract with pharmaceutical giant Sanofi-aventis that will see it conduct public relations work for the drugmaker's oncology portfolio.

The brief is being shared by Hanover Communications and pertains initially to two new products – a metastatic triple-negative breast cancer drug and a second-line therapy for castrate refractory prostate cancer.