Porter Novelli launches new brand identity

Porter Novelli has redesigned its global branding in a move to help the company establish a more contemporary and forward-looking identity.

The media agency has unveiled a new logo, official colour scheme and public website as part of the rebranding, which has been planned in association with the renowned corporate identity specialist Interbrand.

Its new branding includes visual imagery to convey the transformative nature of its offerings, while its global office environments are also set to be overhauled with new signage to reflect Porter Novelli's altered direction.

This comes as part of a wider reinvention programme for the company, which has also encompassed the publication of its "The PN Way" mission statement and the hiring of new staff over the past year.

Gary Stockman, chief executive officer at Porter Novelli, said: "Our industry is profoundly different today, we are profoundly different today and our identity needs to signal that level of change to all of our stakeholders."

Last month, the company restructured its global healthcare practice, a process which involved several external hires at its London and New York offices.