Euro RSCG wins marketing brief for Reckitt Benckiser’s Strepsils

Euro RSCG has been awarded a contract to launch a new marketing campaign for Reckitt Benckiser's Strepsils brand.

The agency has been awarded the six-figure brief following a four-way competitive pitch and will now be tasked with improving the product's commercial prospects outside of the peak winter months, reports PRWeek.

Euro RSCG consumer and healthcare director Jo Grierson will spearhead the launch of the Strepsils Summer Throat campaign, a trade and consumer-focused initiative that will run until August 2011.

It will be fronted by an as-yet unconfirmed celebrity and will see the brand advertised at summer events such as music festivals.

Ms Grierson said: "We know Summer Affected Throat, caused through lifestyle choices and complaints like hay fever and air travel, is a very real complaint."

The Euro RSCG group operates in 75 different nations and ranks as the world's largest global agency, according to the 2010 Advertising Age Global Marketers Report.