Edelman expands digital offering with Encore acquisition

Edelman has acquired the British software development agency Encore as it looks to expand its offering of digital marketing services.

The Brighton-based operation comprises a team of eight experienced software developers with expertise in working with social media platforms such as Facebook, as well as mobile devices including the iPhone and Blackberry.

By acquiring Encore, Edelman will be able to enhance its own range of digital services, which include social media strategy development, online conversation analysis and digital content production.

It has already been recognised for its expertise in this sector by the Holmes Report, which named it as Europe's digital agency of the year earlier this month.

Marcus Dyer, managing director of Edelman Digital UK, said: "This is an enormous boost to the existing team in London and our growth as Edelman's European hub of digital innovation and delivery."

Last month, the agency announced the promotion of UK head Robert Phillips to the role of president and chief executive officer of its Europe, Middle East and Africa region.