Covidien to roll out new unified packaging worldwide

Covidien has announced that it will be introducing a new unified design for its global packaging over the next 12 to 18 months.

The new-look packaging will unite brands such as Kendall, Valleylab and Nellcor under the Covidien name and will introduce a consistent blue visual identity across all products.

In addition, product labelling is set to be made clearer, with key information placed in the same location on each box.

This change will affect more than 60,000 individual items marketed in 20 different languages, but will not have an effect on product pricing or coding.

Covidien states that the initiative will create stronger brand recognition and will also bring cost-effectiveness benefits to its manufacturing and distribution processes.

Cynthia Ward, vice-president for corporate marketing at Covidien, said: "This unified look demonstrates our breadth of offerings and shows that we are, without question, a global healthcare leader dedicated to partnership and innovation."

Last month, the company announced the introduction of its new TurboHawk Plaque Excision System in a number of key territories, including the US.