Ogilvy Healthworld helps to create new Digital Health consultancy

Ogilvy Healthworld UK has combined expertise with sister company OgilvyAction to create a new marketing consultancy called Ogilvy Digital Health.

The entity is the newest addition to the Ogilvy Group family and combines Ogilvy Healthworld UK's healthcare advertising expertise with OgilvyAction's experience in digital marketing.

Caroline Howe and Simon Stebbing will act as managing partners for the new unit, which will have access to both of its predecessors' practices and technology resources.

This will consolidate the existing close relationship between Ogilvy Healthworld and OgilvyAction, which have worked together in the past to conduct campaigns on behalf of companies such as Pfizer, GlaxoSmithKline and Roche.

Ms Howe said: "Ogilvy Digital Health will further drive and develop the digital healthcare capabilities of clients to reach both consumers and professional audiences."

Ogilvy Healthworld merged with CommonHealth last year to create a joint entity called Ogilvy CommonHealth Worldwide, though it maintains the Ogilvy Healthworld identity in many regions.