Hill and Knowlton appoints global strategy director

Hill and Knowlton has announced the appointment of Amanda Groty as its new director of global strategy.

Ms Groty has been promoted to the newly created role based on her extensive skills and career experience, having worked with firms such as Apple, Compaq and HP, as well as building Beattie Media's London operations from the ground up.

Her new position will see her consulting with senior leaders and market analysts to determine the agency's overall growth strategies, deciding how it can best invest its time and money to gain maximum benefit.

She will report directly to Hill and Knowlton's chairman and chief executive officer Jack Martin.

"I … look forward to working with the global leadership team at Hill and Knowlton as we further define our client offer and set targets for growth," Ms Groty said.

Earlier this year, the company strengthened its global leadership further with the appointment of Bully Pulpit founder Andrew Bleeker as its worldwide digital practice director.