Ogilvy Healthworld appoints market access head

Ogilvy Healthworld has announced the appointment of Carsten Edwards as the new managing partner of its market access business.

Mr Edwards will join the agency in June 2011 and will work with teams based in London and the US to deliver access programmes and initiatives that meet the needs of industry clients, reports PMLive.

He arrives at Ogilvy Healthworld from Chandler Chicco Companies, where he held the position of managing director for Brandtectonics Access, while prior to this he was customer marketing manager for Bristol-Myers Squibb.

Gloria Gibbons, European president for Ogilvy CommonHealth Worldwide, said his appointment will allow the company to benefit from Mr Edwards' extensive experience and successful track record.

"At Ogilvy Healthworld Market Access we believe that market access should be at the heart of commercialisation strategies and this is reflected in our comprehensive services and unique management structure," she added.

Last month, Ogilvy Healthworld UK allied with OgilvyAction on the creation of a new marketing consultancy called Ogilvy Digital Health.