Hill and Knowlton wins Cannes award for MS awareness campaign

Hill and Knowlton has been presented with a Silver PR Lion award at the 2011 Cannes Lions International Festival of Creativity for a multiple sclerosis (MS) awareness campaign.

The agency earned the prestigious accolade for the Understanding Multiple Sclerosis initiative, conducted by its Polish office on behalf of pharmaceutical company Gedeon Richter.

A web-based interactive simulation of MS symptoms, the campaign was named as a winner in the healthcare category and was also nominated in the best use of digital PR category.

Dan McIntyre, Hill and Knowlton's worldwide healthcare practice leader, said the project has helped to improve the nation's understanding of MS, while prompting discussions over treatment access.

He said this "makes all of us at Hill and Knowlton very proud and is a testament to the creativity of our experts".

Last month, the agency expanded its corporate responsibility and sustainability team with the appointment of Jim Peacock as associate director.