Simplyhealth names new underwriting and pricing director

Simplyhealth has strengthened its sustainable growth strategy with the appointment of David Cobley as its new underwriting and pricing director.

Mr Cobley's role at the company will be to bring the operations of the pricing and underwriting teams closer together, particularly as regards the costing policies in the private medical insurance business.

A qualified actuary, he joins the healthcare company from Lloyds Banking Group, where he occupied the role of risk director for its international financial services division.

The incoming staff member said he has been drawn to Simplyhealth's customer-centric operations and value-led business practices.

"I have been impressed by the work that has been done over recent years to bring the business together and the development of the new Simplyhealth brand," Mr Cobley added.

This comes after Natalie Kitcher was named as the company's first dedicated social media manager earlier this month, an appointment that will help it to increase the online presence of the brand.