Johnson and Johnson to discuss Listerine at Dental Showcase

Johnson and Johnson will be discussing the benefits of its Listerine mouthwash range with UK dental professionals at the forthcoming Dental Showcase.

The company will attend the event at the NEC in Birmingham between October 20th and 22nd 2011 in order to educate conference-goers about the role Listerine can play in an oral hygiene regimen, reports Dentistry.co.uk.

Among the products on display will be the recently launched Listerine Total Care Zero, which has been formulated specifically to meet the needs of patients seeking an alcohol-free mouthwash with a gentler taste.

This year's Dental Showcase will also be the first time Johnson and Johnson will be presenting alongside Ethicon, a subsidiary of its medical division.

It means that the event will be used in part to demonstrate a variety of wound closure products, including a new range of absorbable antibacterial sutures.

Listerine Zero has been available since earlier this year and contains four essential oils to offer protection against bad breath.