Reckitt Benckiser aiming to boost profile with online games

Reckitt Benckiser has launched a series of online mini-games designed to promote the company brand and raise its profile among young jobseekers.

The suite of games, known as crazieRBrands, is linked to some of the firm's most famous products and was developed in partnership with creative agency The Workroom and social media agency TAMBA.

Players have an opportunity to win a holiday for two worth nearly $13,000 (8,135 pounds) by taking part, with destinations such as New York, Cape Town, Bangkok and Barcelona on offer.

Each game is available as an iPhone and Android smartphone app.

"Game-playing brings out people's competitive spirits and these are just the sort of people who would fit in at Reckitt Benckiser," said Claudia Bach, the company's marketing and PR manager.

She added that the games should put the firm "top of mind among early careers people".

Reckitt Benckiser announced the appointment of Richard Joyce, previously of PriceWaterhouse Coopers, as its new investor relations director earlier this year.