Beiersdorf launches online research information portal

Beiersdorf has announced the launch of a new website showcasing its achievements in dermatologic research.

The new section of the company's official webpage is designed to allow journalists, advertisers, financial analysts, consumers and interested parties to view information on Beiersdorf's 130-year history of skincare studies.

Whereas previously this data was stored in the site's Brands section, the new dedicated hub provides greater detail and dynamic content in the form of multimedia presentations about skin health.

Dr Horst Wenck, head of research at Beiersdorf, said this move helps to provide a more appropriate and thorough representation of the work of its more than 570 researchers worldwide.

"With the new section of the website we can better position Beiersdorf's research and development and skincare expertise towards the external target groups and show them the work behind our products," he added.

Earlier this month, the company highlighted the success of the recent launch of its latest Nivea deodorant product, Invisible for Black and White.