Eurocom helps to launch new website for Ellanse

Eurocom Healthcare Communications has helped its client Aqtis Medical to launch a new website for the dermal filler product Ellanse.

The media agency has developed a new campaign look and webpage for the next-generation dermatology product, coinciding with the upcoming International Master Course on Aging Skin congress this month in Paris.

All elements of the campaign were completed by Eurocom's in-house team, as were the design and build of the new webpage.

Featuring sections for consumers and healthcare professionals, it offers information on the specifications, features and safety issues associated with Ellanse, as well as updates on new industry developments pertaining to the product.

Eurocom was appointed to manage the marketing communications campaign for Ellanse in June 2011, shortly after the dermal filler was presented with the 2011 Frost and Sullivan European Technology Innovation of the Year Award.

The product is able to stimulate the generation of new collagen in the skin, while simultaneously smoothing lines and wrinkles.