Nobel Biocare names head of global marketing

Nobel Biocare has appointed Nicolas Weidmann – its current head of global communications – as its new global marketing leader.

Mr Weidmann is assuming the additional role as the dental technology company seeks to strengthen its customer marketing activities by allocating senior management expertise to this area.

In this new position, he will report to Melker Nilsson, head of global sales and customer development, while stepping down from the company's executive committee in order to focus on his additional responsibilities.

At the same time, Nobel Biocare has also announced the creation of an extended leadership team – of which Mr Weidmann will be a member – to better lead and align the organisation's day-to-day operations.

Richard Laube, chief executive officer of Nobel Biocare, said: "I am pleased that Nic Weidmann has accepted this key role within the company. He understands the firm, our customers and is a true professional in this area."

This comes after the firm appointed Frank Mengis as its head of global operations earlier this year.