Heraeus Kulzer launches Passion for Dentistry video series

Heraeus Kulzer has launched a series of nine online videos entitled Passion for Dentistry, featuring in-depth interviews with a number of dental industry thought leaders.

The YouTube series is compiled from comment solicited from experts during the Heraeus Dental Symposium in late 2011 and features discussions on important current and future developments in dentistry.

Topics include the changing role of dental manufacturers, the importance of colour in dentistry and the impact of social media on dental practices and their patients.

Dental professionals are being encouraged to watch the videos, which include insight from experts such as Lee Ann Brady, Brian LeSage, Daniel Adler, Dr Susanne Busch and Claus-Peter Ernst.

Sonny Serreno, director of clinical and scientific affairs for Heraeus in North America, said: "Our speakers represent a wide variety of specialties, personalities and nationalities, and this made for some very thought-provoking interviews."

Heraeus has been greatly expanding its online presence on Facebook and other sites in recent years, with the aim of improving its communication with consumers.