Binley’s highlights success of OnMedica iPad app launch

Binley's has highlighted the success enjoyed by its OnMedica App for iPad since its introduction on May 18th 2012.

The software – which is the second iOS app launched by Binley's under the OnMedica brand – was able to reach number five in the medical iPad apps chart on the App Store within a month of its debut.

It also attracted positive reviews from users, who praised the application for its smooth interface and ease of use.

The app comprises three key features: a drug reference database, an independent daily newsfeed and a five-a-day learning module that allows users to collect continuing medical education credits.

Sarah Eglington, Binley's marketing manager, said: "The response we've had to the OnMedica App in such a short time has been amazing, especially given the number of medical apps now available."

Earlier this year, the agency won an award for excellence in sales force effectiveness and commercial analysis at the British Healthcare Business Intelligence Association annual conference, thanks to a recent successful collaboration with Roche.