EML Wildfire wins global Premier Farnell contract

EML Wildfire has won a global PR contract with technology distributor and electronics solutions provider Premier Farnell.

The new strategic agreement will see EML Wildfire implement a global campaign to drive awareness of the breadth of Premier Farnell's expertise, as well as raising the profile of the company's element14 design engineer community.

It will encompass activity in Europe, North America and Asia-Pacific, covering high-level strategy, local agency management and traditional media relations.

Also key to the new arrangement will be social media planning and strategy, with Premier Farnell keen to find ways of building and growing awareness of element14 via content generation and social networking.

EML Wildfire director Andrew Shephard said: "EML Wildfire's expertise across traditional technology and social media, as well as our international reach, makes us a great fit with Premier Farnell."

The technology-focused media agency was created last year through the merger of EML and Wildfire PR, with current clients including National Semiconductor, NEC, Pioneer, Samsung and AquiTec.