Euro RSCG Life appoints client services director

Euro RSCG Life has announced the appointment of Lucretia King as its new client services director in the UK.

Ms King joins the agency from inVentiv Health Communications Europe and brings more than 15 years of experience in healthcare marketing to her new role.

She has worked with numerous leading healthcare brands to develop and implement creative advertising solutions, while she has also worked in the related fields of medical publishing and medical education.

At Euro RSCG Life, Ms King will lead and nurture the client services team to help it create stronger relationships with customers, as well as to identify and capitalise on new business opportunities.

Claire Dobbs, managing director for Euro RSCG Life UK, said: "As a leader in global healthcare communications, we are proactively recruiting top talent to ensure that we continue to meet our clients' evolving requirements."

The media agency works with some of the biggest names in the healthcare sector, including the likes of Pfizer, Sanofi, Bristol-Myers Squibb, Bayer HealthCare and Merck Sharp and Dohme.