Road Communications wins Hidden Hearing contract

Road Communications has won a PR contract with private hearing aid specialist Hidden Hearing.

The audiology firm is aiming to raise its profile with a national campaign providing free hearing tests across the country in September and has recruited Road to initiate an awareness-building programme, reports PRWeek.

Road will be tasked with supporting a regional tour, hosting launch events in London and Southampton and a media relations programme targeting local radio and the national press, as well as carrying out market research.

The overall aim will be to raise awareness of the benefits of hearing loss treatments and the advancements that have been made in this field in recent years.

Road senior account manager Heather Mullins said: "We want to cut the time it takes for people to seek help and highlight how easy it is to get expert advice."

The media agency has worked with some of the world's largest health-oriented firms in the past, including Pfizer, GlaxoSmithKline, Unilever and SCA.