Procter and Gamble launches new UK site for Oral-B

Procter and Gamble will be introducing a new UK website for the Oral-B brand, developed in collaboration with dental professionals.

The new site is a UK-specific version of its international Dentalcare.com site, which has been available in various forms for more than 15 years and attracts over 50,000 dental sector visitors each month, reports Dentistry.co.uk.

Following an extensive redesign process, the UK Dentalcare.com site will include various resources relevant to all aspects of dentistry, including industry news and events, product launches, continuous professional development courses and educational webinars.

Users will also be able to order Oral-B and Fixodent product samples, while accessing advice on practical working and perusing a database of more than 600 research articles.

Additionally, the site will incorporate an overhauled user-friendly interface to make it as effective a resource as possible.

The Oral-B brand has been part of the Procter and Gamble group since 2006 and is one of the leaders in the worldwide brushing market, which is valued at more than 2.9 billion pounds.