Ketchum names new digital and social media director

Ketchum has announced the appointment of Stephen Waddington as digital and social media director for its European operations.

Mr Waddington brings to the role nearly two decades of experience as a journalist, consultant and author, having worked with companies such as Admiral Marketing & PR and Rainier PR in the past.

Until last month, he was the managing director of Speed Communications, but chose to depart the firm alongside co-founder Steve Earl in order to pursue other professional opportunities.

In his new role at Ketchum – which he will assume in December 2012 – Mr Waddington will advise clients served by agency teams around the world.

Ketchum states that his reputation as a moderniser and consumer engagement advocate were the reasons behind his recruitment.

David Gallagher, senior partner and chief executive officer for Europe at Ketchum, said: "His track record as a clear-thinking adviser, innovator and team mentor will nicely complement our service proposition across the region."