Waggener Edstrom wins global AVG Technologies brief

Waggener Edstrom has been selected to deliver communications programmes for online security firm AVG Technologies in the UK and worldwide.

Following a competitive agency selection process, the company has been chosen to develop and implement global strategy, content and campaigns, as well as coordinating AVG's network of PR agencies.

This remit extends across all AVG products – which serve 143 million active users – with a particular focus on mobile, SMB and consumer internet security products.

In the UK, Waggener Edstrom will also be tasked with organising media campaigns to engage key influencers and extend AVG's reach into new communities.

Ricardo Adame, corporate vice-president for global PR at AVG, said: "We are evolving our approach to communications and we selected Waggener Edstrom as key strategic partner due to its ability to provide strategic counsel and offer an integrated approach that connects to sales."

In September 2012, the company was named technology agency of the year by The Holmes Report, winning praise for its recent introduction of various innovative digital products.