Eppendorf launches BioBLU branding for bioprocessing line

Eppendorf has announced that all single-use vessels within its bioprocessing product lines are to be sold under the new brand name BioBLU.

Confirmed at the Biotechnica 2013 exhibition in Hannover earlier this month, the initiative comes as part of the company's We Know Bioprocessing campaign, which aims to harmonise its New Brunswick and DASGIP products within the Eppendorf bioprocess product portfolio.

The aim of this is to strengthen the Eppendorf bioprocess business by highlighting it as a global leader in the industry, leveraging the combined strengths of the New Brunswick and DASGIP ranges and taking advantage of strong synergies in bioreactor technology and polymer manufacturing.

Eppendorf offers comprehensive scalable systems covering a wide range of working volumes in autoclavable single-use and sterilisable-in-place from a single source, with seamless progress from research and development through production.

Its solutions offer customers the advantages of a wide range of products, compatibility with legacy equipment, a global sales force and the firm's 70 years of experience and life science market knowledge.

The firm has been operating in the UK since 1998 and absorbed all New Brunswick sales and service activities in 2011.