Silk Pearce collaborates with Thames Hospicecare on rebranding

Silk Pearce has helped palliative care provider Thames Hospicecare to introduce a fresh new brand identity.

The agency has helped the organisation – formerly called Thames Hospice – devise its new name, as well as a revamped logo, visual identity and marketing materials to reflect its professional and patient-centred approach to care provision.

A new website, building signage, fundraising literature and printed magazine are being rolled out as part of the first phase of the rebranding, all of which feature bright colours and a friendly aesthetic.

Thames Hospicecare offers palliative care to adults in East Berkshire and South Buckinghamshire, with an in-patient unit in Windsor and a community therapy unit in Ascot, as well as an increasingly popular Hospice at Home service.

Jack Pearce, creative head at Silk Pearce, said all the elements of the new brand design are intended "to let the true personality of Thames Hospice shine through and as a constant reminder of its promise to patients and their relatives: expert care and everyday kindness".

Silk Pearce is a graphic design and website design consultancy with considerable expertise in marketing. It introduced a refreshed brand identity and design of its own last September.