Boehringer Ingelheim Vetmedica launches Seraquin dispensing strips

Boehringer Ingelheim Vetmedica has announced the launch of trial-size dispensing strips of Seraquin, the UK's number one veterinary joint support supplement for cats and dogs.

Each pack of Seraquin dog dispensing strips contains 40 strips of 10 chewable tablets, while each pack of Seraquin cat and small dog dispensing strips contains 10 strips of 20 chewable tablets.

The aim of this product launch is to enable clients to experience a week's supply of the supplement, allowing them to discover its benefits for themselves.

For every pack of Seraquin dog dispensing strips purchased, veterinary practices will receive one pack of Seraquin cat and small dog dispensing strips free. The company will also make a 20 pound donation to Hounds for Heroes on behalf of each practice that orders a box.

Rob Lucy, brand manager for Seraquin, said: "With nine out of ten dogs and cats eating Seraquin as a treat, the new dispensing strips are a great way to enable pet owners to experience just how palatable it is."

The firm previously implemented a scheme to provide further donations to Hounds for Heroes for every person taking part in a photo-sharing promotion on the Seraquin Facebook page.