Positive Marketing wins European brief with App Annie

Positive Marketing has been appointed by app market intelligence firm App Annie to raise its profile in European markets.

The China-based company selected Positive Marketing for this new brief following a three-way pitch against Ballou and Bite Communications, reports PRWeek. This marks the first time the firm has hired an agency partner for this region.

Providing app market intelligence to businesses such as Google, Zynga, Disney and Electronic Arts, App Annie is seeking to position itself as a leader in app analytics and an expert on mobile software trends across sectors such as games, music and books.

Positive Marketing's campaign will focus on business and marketing titles, as well as creating content for the brand. The agency team will work closely with App Annie's executive vice-president of global corporate comms Marcos Sanchez and marketing vice-president Oliver Lo.

This represents a significant win for the business-to-business tech PR and marketing consultancy, which has also previously worked with clients such as HP, Apptio, Avangate, SkySQL and Outbox.