Hotwire launches Digital Trends Report for 2014

Hotwire and 33 Digital have announced the publication of their fifth annual Digital Trends Report, examining the technology trends that are having the greatest impact on the sector.

For 2014, the agencies have predicted a year of "digital maturity", highlighting ten key trends that are expected to have the most significant effect on PR strategies. These include the growing use of social media in a wide range of applications, with niche networks coming to the fore and businesses using social tools to gain real-time consumer insight.

Companies will be under increasing pressure to show how they are working to protect consumer privacy – yet at the same time the emergence of services like Google Now will create a culture in which services are able to predict and pre-empt the desires and needs of their clients.

Other key trends include the modernisation of customer services, the re-emergence of big media and the growing need to accurately measure return on investment when managing comms strategies.

The Digital Trends Report is published annually by Hotwire and 33 Digital, two of the most prominent players in the tech PR sector. It can be viewed here.