Blue Rubicon agrees takeover of Open Road

Blue Rubicon has agreed a deal to acquire Open Road, creating a combined organisation that employs nearly 200 people.

The takeover of Open Road will allow Blue Rubicon to expand its capabilities in the fields of public affairs, employee engagement and healthcare PR in the UK, while strengthening its existing strategic, corporate and crisis communications functions.

It will also be broadening its geographic remit to Brussels and Washington in the near future, allowing it to adopt a more global focus, following the recent opening of Blue Rubicon offices in Doha and Dubai.

Open Road will initially retain its name and location, before being gradually integrated into the Blue Rubicon business.

Graham McMillan, Open Road's chief executive officer, said: "We believe we have found the perfect partner in Blue Rubicon – an agency which shares our values and has an outstanding reputation and client list."

Blue Rubicon serves a wide variety of clients, including some of the world's biggest brands, such as Unilever, Samsung, Coca-Cola, McDonald's, GlaxoSmithKline, HSBC, Shell, Facebook and many more.