College Group announces major rebrand, becomes Instinctif Partners

College Group, the global business communications consultancy comprising College Hill Life Sciences, has announced a major brand overhaul effective from this month.

The group's operations, which are made up of 20 wholly owned offices across 12 countries, are to be united under the banner Instinctif Partners. This move will see brand names such as College Hill, Policy Action, Green Issues Communique and Stockheim Media retired in favour of the new name.

Commenting on the rebrand, chief executive officer Richard Nichols called it "a pivotal moment" in the group's journey. "[It] reflects the significant growth and progress we have achieved in recent years," he added. "Indeed, after recording double digit revenue growth in 2013, we have just enjoyed another record year."

Mr Nichols went on to describe Instinctif as a brand that "implies everything we are about", saying he was confident the group would be better equipped to serve clients in a range of sectors by bringing all 20 offices worldwide under a single name.