Firefly Communications wins new brief with LimitEar

Firefly Communications has been hired to promote a new hearing dose management device from UK tech company LimitEar.

The HDM Pro product has been designed to help wearers of headphones, headsets and earpieces to reduce the risk of occupational noise-induced hearing loss. It is launching in the UK this month and will be rolled out in Europe later in 2014.

Firefly has been tasked with handling all UK media relations and social media operations for the brand, based on its proven experience working with tech companies and the understanding it has shown of LimitEar's business, reports Gorkana.

HDM Pro will be marketed to users in the broadcasting, call centre, emergency services, military and industrial sectors.

Firefly's head of business and digital Phil Szomszo said: "Millions of Brits use headphones every day for occupational and recreational use, so the risk of noise-induced hearing loss is very real, yet it's not a topic that has received enough media attention to date."

Last month, the agency was shortlisted for a Golden Hedgehog PR Award for its research campaign for client Omnico on the use of technology on the high street.