DNA Medical Communications appoints managing director

DNA Medical Communications has appointed Neil Flash as its new managing director for the UK.

Mr Flash joins the Interpublic Group-affiliated agency from Huntsworth Health and will assume overall responsibility for the day-to-day running of the team. He aims to evolve its offering to include strategically-relevant innovation and a clear value proposition.

He brings more than 18 years of relevant medical comms experience to the role, having supported various leading brands across the UK, European and global marketplaces.

His move to DNA follows five years at Huntsworth Health, where Mr Flash was managing director for European integration. Prior to this, he spent after four years as managing director of the Huntsworth-owned agency Tonic Life Communications.

Mike Rinaldo, executive vice-president and general manager at DNA Medical Communications, said: "His experience and knowledge in medical comms, together with his business skills and medical comms insight, will be a great asset as DNA moves forward."

DNA Medical Communications is the sister company of Weber Shandwick and has worked with many of the world's top pharmaceutical brands.