Whiteoaks and PAN Communications win global CloudSense brief

Whiteoaks and its North American affiliate PAN Communications have been handed a joint global brief by CloudSense.

The technology company has tasked the agencies with working together on strategic and creative campaigns that will help boost awareness of its cloud software, while differentiating it in a competitive international market.

Whiteoaks and PAN Communications won the new brief following a four-way competitive pitch. The PR work is viewed as vital in helping CloudSense expand its business and enter new global territories, reports PRWeek.

The firm was founded in London in 2009 and provides cloud software to organisations and businesses such as the BBC and O2. It opened a US office late last year.

CloudSense PR manager Nicola Renshaw said: "Both agencies clearly demonstrated a strong working chemistry, which was important to us, and their energy, creativity and understanding of our market shone through."

This comes after Whiteoaks' senior team completed a management buyout of the business at the end of last year, with James Kelliher becoming its new chairman and chief executive.